On July 4th 2011 Reid Furniture launched their new retail website after moving closer within the Steinhoff Homestyle group that also includes Harveys Furniture. VoxDev developed the new website and eCommerce backend along the same lines as the highly succesful Harveys website, whilst still retaining the Reid branding. Reid Furniture was founded in 1970 and is now one of Scotland’s largest retailers of upholstery and dining furniture. Online customers of Reid can now take advantage of a richer basket/checkout experience and, more importantly, now have the ability to choose from various finance options.